NEWS! CHECK OUT “The DEAL For TODAY”!!

 

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 2016 – 01 – 10

TODAY’S DEAL!!!

47% OFF!!

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Ships from United States

Baked In–Creating Products and Businesses That Market Themselves, by Alex Bogusky & John Winsor  

$10.98

You save 47% off the regular price of $20.95

Description

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it’s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today’s marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.

About the Author: Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.

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2 thoughts on “NEWS! CHECK OUT “The DEAL For TODAY”!!

  1. April 12, 2016 THANK YOU DERRICK GUDGER FOR REBLOGGING FOLLOWING SHERON FENTY FINANCE RELEASE ECA – NEWS! CHECK OUT “The DEAL For TODAY”!!
    January 10, 2016ONLINE SHOPPING!, SHOPPING AT TRIPLECLICKS!!, TODAY’S DEAL, TripleClicks “OUR” Mega Online Department Store”TripleClicks” YOUR Store and My Store!, Discounted /Cost Price, News/Today’s Deal, Retail Price – GREAT PRESENTATION FROM OUR E-COMMERCE ASSOCIATE. JANUARY 10, 2016. GREAT JOB – ON NEWS CHECK OUT THE DEAL OF FOR TODAY. SUCCESS ALWAYS

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